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Crispy Conversations: The Growing Take-Out Fried Chicken Market
The take-out fried chicken market has become one of the fastest-growing sectors in the global food industry, and during our group discussion, everyone agreed that this trend is not slowing anytime soon. In fact, what started as a convenience-focused food choice has now turned into a cultural and culinary phenomenon. One participant pointed out that fried chicken has always been loved for its crispy texture, rich flavor, and comforting appeal—but recently, its availability through online delivery platforms and takeaway services has made it more accessible than ever. Another member added that during the pandemic, many customers shifted to take-out and delivery options out of necessity, and even now, people have retained the habit due to convenience.
We also observed a surge in competition, with both global brands and small local businesses entering the fried chicken game. For example, one team member compared multinational chains like KFC, Popeyes, and Jollibee with…
